Section 1: My Story as a Pro Manga Artist (Part 12)

 

Part 6: Taking Time Out to Wait a While

When I finished ‘Small Shen,’ I spent some time off to do some soul-searching.

Having a look at my work over the years, I suddenly realised that I’d spent 5 of those 10 years doing illustration work for other people. The other 5 years was spent pitching to TOKYOPOP and drawing “The Dreaming” – something I enjoyed, but which was done ‘on spec’ (ie. I was asked to write a haunted school story).

That saddened me a little – I learned a lot by illustrating for other people, but it’s not what I got into comics to do. I’m a writer who draws, and I want to write and draw my own stories, not those of other writers, no matter how wonderful they were as people. However, I’d spent a decade of my life doing work for other people, rather than doing my own work. When I realised that, it hit me hard, because a decade is a long time.

From then onwards, I made a decision. From now on, I would only do work I wanted to do. I would only draw and write whatever I wanted, and since the amount of money I made as a pro was never all that much, I wouldn’t care if anyone wanted to buy/read it. I’d do it in my spare time, like most people I knew who did similar stuff, and if I get a publishing deal, then great.

Since then, I have drawn three chapters of a ‘comic-prose’ story, a fairy-tale inspired fantasy story. I had great fun creating it, and for the first time in years, I felt a certain kind of happiness I’ve missed. It was still hard work doing comics-prose, but it’s not as time-consuming as traditional comics. I decided to give that story to my agent to sell, but I promised myself that regardless of whether my story gets picked up by a publisher or not, I’ll continue working on it.

My agent pitched the story to a large publisher I’ve already worked with in August 2013, and got accepted. Unfortunately, even more has changed since the last time I scored a contract, because traditional publishing is now under-going another dreadful change – draconian contracts to fight the dreary economic times.

The editors I pitched to at a major publisher loved my work, but sales and marketing wasn’t sure of the comics-prose format. It was a risky thing to push in this climate, so they could only offer me a contract that wasn’t advantageous to me (from my point of view). I was offered a contract that was actually worse than the first publishing contract I ever signed – at least I got paid an advance for that. When I saw the new contract, it was for no advance, and with a 25% net profit.

My heart sank when I saw what was being offered. I’m quite knowledgeable about the accounting systems of the music and movie industries, and I knew what I was seeing. It has finally happened, folks. Book publishers have finally figured out how to count money like the music and movie industry.

(Conversely, if you have no idea what an ‘advance’ or ‘net’ is, you better read my next section, especially on contracts. A lot of people don’t understand contracts, or even money.)

 

It probably includes "exclusive rights", "all subsidiary rights", for "entire term of copyright", and no "out-of-print" clauses

 

For people who are curious, it appeared to have similar terms to one of these contracts, which is being offered by a big publisher. To be honest, most publishers these days have e-book only imprints, and this is one of them: http://whatever.scalzi.com/2013/03/06/note-to-sff-writers-random-houses-hydra-imprint-has-appallingly-bad-contract-terms/

I did some research, and reading the blogs of prose writers across the net revealed that this practice has been widespread since 2011. I was shocked and horrified – net profits in book contracts have always been notoriously difficult to define, and I have never worked without an advance. I couldn’t believe that this has become the standard for new writers. No one in their right mind would sign such a contract (but believe it or not, lots of people do)!

Anyway, I don’t have anything against traditional publishing houses. These are indeed difficult times for publishing, so I intend to sit back, self-publish for a while and see whether things turn around. The good news about me is that after working 10 years in publishing, is that by now, my expectations are realistic. Unless you win the pop-culture equivalent of the lottery, the truth is that most comic artists have day jobs, the same as most writers of prose fiction.

I’m proud to have worked with all the people I did, and produced the books I have, but having experienced what I have at the beginning of my career, I would never sign a bad contract just to get published again.

(Which is why I wrote this series of posts. It’s intended to be educational, so artists can learn to protect themselves, or at least be less clueless.)

***

This pretty much concludes this part of the posts, so thanks for reading. For the next part, I’ll talk about how the book and comics publishing industries work, what to look for in terms of contracts, agents, editors, copyright, etc.

Section 1: My Story as a Pro Manga Artist (Part 11)

 

Part 5c: Mixing Prose and Comics

Small Shen’ was published in December 2012, and sold pretty well. The most interesting thing about the book was actually where it was stocked in the bookstore. Since it was one of Kylie Chan’s books, it ended up being stocked in the ‘Sci-Fi and Fantasy’ section, which was an astonishing revelation. It was astonishing because the book had managed something that not even highly-lauded and multi-award-winning comics could do – get out of the ‘Graphic Novels and Manga’ section of the bookstore.

 

Small Shen at Dymocks Bookstore on George St, Sydney

Dymocks on George St is one of the largest bookstores in Sydney, and they stocked “Small Shen” next to James Patterson and Joe Abercrombie – all prose authors.


 

The ‘ghetto-isation’ of the comics medium in bookstores has been something comic artists have been complaining about since the inception of… comics in bookstores.

It has been a long-time dream for people to get their horror comic stocked in the horror section, where the actual horror fans go. Unfortunately, thanks to the way bookstores stock books, your horror comic will always end up in the comics section, where they sit next to Pokemon and Sailormoon on the shelves.

Even with the popularity of comics, this hasn’t changed. Bookstore employees generally loathe seeing comics wander into the prose section. Unfortunately, it makes selling genre comics to genre fans that much harder, because no romance fan would think to look in the ‘comics’ section for their fix.

Yet, ‘Small Shen’ has managed to circumvent this rule. It seems that if you put a bunch of comics and prose together, people think of it as prose, but with pictures. (I personally think of ‘comics-prose’ as comics, but I know others will disagree.)

The other amazing thing about doing comics-prose, is that no one calls my work ‘manga’ anymore. My work is suddenly ‘illustrated prose’ (to people who don’t read comics) even though my drawing style is exactly the same as it was before, and I still consider it comics/manga.

Those who’ve tried to make a living drawing manga-style comics know how significant this is. Manga tanking as a category in bookstores since 2008 can often mean that publishing houses are prejudiced against anything that looks remotely manga – and this has been one of the challenges I mean to address in this series of posts. Either way, it’s been difficult to escape the long arm of history and the stink of the ‘OEL manga’ tag, but it seems that with comics-prose, I could finally do it.

Blog Aside: Never, Ever Work for Free. EVER.

I was supposed to continue my blog post series “Being a Pro Manga Artist in the West” today, but I decided to do a “blog aside” thanks to some of the comments I’ve received on the Inkblazers site. I joined that site on the weekend, and I’ve gotten a fair number of comments.

People asked some good questions, and I answered them, but I’m getting the impression that a number of people on this site are young, and while some have certainly been to art school, many are clueless on the business side of being a freelance artist. Someone asked a good question about how to support oneself through doing commissions (and graphic novels), and I felt I needed to address this issue in a quickie post.

To be honest, in the years I’ve spent working as a manga artist, I never did much commissions. So I may not be the best person to give this advice, but I will give it anyway, because it’s so important. I actually worked for the family business all along, so I never needed to take on jobs that I didn’t want to take. Still, I did a few commissions, and there is one bit of advice I want to give to someone who wants to work as a freelance artist: NEVER DO COMMISSIONS FOR FREE.

NEVER. EVER. WORK FOR FREE. EVER.

The “NO SPEC WORK” movement has been going on for about 10 years now, so a fair amount of people already know about it. There is an education website devoted to it with an FAQ, which is very good, and utterly worth a read if you’re unfamiliar with this subject. “Speculative work” is where a client asks a freelance artist to design/create something for them on the client’s specifications, with the promise of payment in the future, though NOT the promise that the work will be used.

Either way, if you’re an aspiring graphic artist who intends to try and make a living from it, you should read this. However, I admit the site seems geared towards people who are already working as professional graphic designers, so I’ll sum this up for you in simple terms. Should you want do work in art, whether as a manga artist, an illustrator, concept designer or whatever:

NEVER. EVER. WORK FOR FREE. EVER.

On the most basic level, working for free sends a message that art is worth nothing. Specifically, it sends the message that YOUR art (and time) is worth nothing. Believe me, once people find out you’re a graphic designer, they will come to you with a million offers to work for them for free. And if you have any sense, then you would say NO.

You say NO because you have bills to pay, and because you’re trying to make a living from your art. There are a million other reasons on the internet why you should never work for free, so I’ll spare you the details. I suggest you do some research yourself, because it’ll help a lot.

But what if you’re just starting out, and you’re offered exposure in return for free work?

That’s a very silly argument, but one that is constantly made. So I’m gonna gut this fish open, and throw all the smelly entrails around so this TEMPTATION to work for free will be slayed and scattered into the dirt once and for all.

It’s not that exposure is bad, it’s just that working for free in return for exposure is utterly ridiculous. People constantly over-estimate what exposure will bring them, and worse of all, they do free work in return for exposure, in the anticipation that your hard work for free will somehow magically bring money sometime in the distant future. It’s unlikely, and here’s two reasons why:

  • SITUATION ONE: I’m an advertising executive, and I see a ad with an amazing illustration. I totally think it’s a great look and style, so what do I do? Do I find out who the artist is? Nah. I snap a picture of the ad with my iPhone, then send the picture to my in-house graphic designer, who I pay as part of my company. And my employee will copy that style, because they’re my employee and they’ll do as they’re told. (The only situation where the ad executive won’t do that, is if the graphic designer is famous and has a large fan following. But if you’re just starting out, you won’t have a large fan following, will you?)
  • SITUATION TWO: I’m a marketing person in a company, and I just got someone to do great artwork for me, in return for exposure. It gets lots of attention, so I brag to all my marketing friends that I got this great artwork for free. All my jealous friends will now contact this amazing artist to do free work for them too. But it turns out this amazing artist now wants to charge $500 for doing work. Oh, what the heck? Talk about jilted expectations. All the people looking for free work will now lose interest, because they finally thought they’d found some schmuck to do free work that’s actually GOOD.

Exposure’s great, everybody. But paid exposure is better than unpaid exposure. Sure, you’ll get less job offers, but you’ll get PAID. Getting paid is kinda crucial to “working for a living”.

What and how much should I charge?

That is entirely up to you, but I charged about $500 per illustration when I was asked to do commissions. I’ve done work for educational magazines, schools, universities, bookstores looking for flyers, companies that put out stationary/folders/etc, and government departments, charities… and guess what, they’re all willing to pay money for work. The people who wanted to get me to do spec work without paying a thing? There’s been 2 cases where I did that, once for a advertising company, the other for a TV studio… and NEVER AGAIN. (In my experience, these folks are happy to look at the spec work you did, then say “nah, that’s not what I’m looking for”. You don’t even get a word of thanks, let alone payment, but you sure feel dumb afterwards).

My suggestion is this: Work out clearly with the client what needs to be done, and charge them a single amount for EACH piece of artwork. Make sure you get them to agree that (a) they are only allowed 2 changes, before you start charging them for each change, and (b) that even if they don’t accept your final artwork, that they STILL have to pay you. There a lot more information on the internet that’ll tell you more about this, so look for it.

I shall leave you with two videos that may be educational. One is from a guy who runs a graphic design company, and the other is from Harlan Ellison, a well-known writer. (If you think that artists are the only people who get short-changed by people, they’re not.)


 
 

Section 1: My Story as a Pro Manga Artist (Part 10)

 

Part 5b: ‘Manga Comes in Book Form?!’

Sometime in 2010, I was asked by my old high school to come and do a workshop teaching their manga fans to draw manga. I was probably the only professional manga artist for miles around, and I do this from time to time, so I said yes. I ended up teaching a dozen or so aspiring manga artists, which was fun. They were bright girls from a prestigious private girl’s school, so they had interesting questions to ask.

It’s normal for someone to ask ‘How do I become a professional manga artist’ in these situations. I have a variety of canned replies to that. However, one of the other industry-related questions they asked threw me.

‘How do publishers make money if they put all their manga online?’

I had a horrible feeling about what they were really asking. They were undoubtedly reading all their manga from pirated sites like MangaFox, and not paying a cent for it.

By 2010, OneManga had been slayed by a coalition of publishers serving a cease-and-desist notice, but more pirate sites were popping up to fill the void. A lot of them seemed to be owned by the same entities, and were user-upload sites, meaning they could circumvent certain legal issues which may bring down similar sites. Either way, if there was a war against manga piracy going on, then that war has already been lost.

I gently let them know that while reading manga online wasn’t evil, you should always buy manga in book form to support the manga artists and their publishers.

Their reaction was one of astonishment.

‘Manga comes in book form?!’

Yes, this crop of 8th graders were amazed that manga originated on printed paper. They didn’t know that manga made of dead trees existed, and that you can buy them… somewhere. This workshop was happening in the middle of the library, and we were surrounded by scores of printed books. Somehow, that made it even more horrible.

Obviously, they then asked where they could buy their favourite series. Living where we were in Sydney, Australia, it was near impossible due to the lack of official translated copies available, so I tried to explain that yes, reading pirated manga online is bad but I understand if it’s the only option…

Wait a minute. So now I was defending the manga pirates? Why in God’s name was I advocating schoolgirls to read pirated online manga? Obviously I was doing it because they had no option but to buy the books, which wasn’t possible, but that wasn’t the real problem.

The real problem was that an entire generation of manga-readers have now grown up believing that manga is free on the internet. Some of them were completely unaware than printed copies of manga exist, and even if they were, they don’t have the resources or an interest in buying them. Even if they did, why buy printed manga, when there are thousands of free manga to read on the internet, accessible only by the click of a button?

I asked them whether manga is really popular at the school. They said yes. According to them, the school gives out laptops to the Year 9 students, who then spend all their lunch breaks in the library, taking advantage of the free wifi to read pirated manga online. I imagine the school finds some way to block porn sites, but they don’t block manga sites, because I suspect the school doesn’t really know or understand anything about it.

So there you have it, folks. No wonder manga readers stay the same age and never seem to grow any older. By the time this lot turns 18, they would have read more manga than some people would have in their entire lifetimes (at some point, I imagine they just burn out and lose interest). They’ve certainly read more manga than I have, and I’ve been reading it for over 30 years, though unlike some of them, I paid to buy my favourite manga.

Anyway, I walked out of that workshop feeling totally dispirited. To be honest, by then, I already wanted to do something different to traditional manga-style comics, but this spurred me on. I didn’t want to stop drawing in manga style, but it was clear that I needed some kind of change. I needed to keep drawing comics, but do it… differently. This meant that I had to change not only how I did comics, but also how it would be marketed.

*****

 

Next Monday, I will talk more about how “Small Shen” did in bookstores, and more about the significance of how it did.